Uganda Tourism Analysis 2024

Comprehensive analysis of Uganda's international tourism market, visitor demographics, economic impact, and growth trends. Data-driven insights for travelers and industry professionals.

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2024 Visitors
1.37M

International Arrivals

Key Tourism Statistics 2024

1.37M

International Visitors
+12.5% from 2023

$1.28B

Tourism Revenue
+15.2% from 2023

6.6%

GDP Contribution
Stable Growth

800K

Jobs Supported
Direct & Indirect

International Visitor Demographics

Top Source Countries
🇺🇸 United States 18.5%
🇬🇧 United Kingdom 15.2%
🇩🇪 Germany 12.8%
🇮🇳 India 10.3%
🇰🇪 Kenya 8.7%
🇨🇦 Canada 7.9%
Age Demographics
25-34 years (Millennials) 32.1%
35-44 years 28.5%
45-54 years 19.8%
55+ years 12.4%
18-24 years (Gen Z) 7.2%

Travel Patterns & Preferences

Length of Stay
  • 7-10 days 42.3%
  • 4-6 days 28.7%
  • 11-14 days 18.9%
  • 15+ days 10.1%
Average Stay: 8.5 days
Purpose of Visit
  • Wildlife Tourism 45.6%
  • Adventure Tourism 23.4%
  • Cultural Tourism 15.8%
  • Business Travel 15.2%
Top Activity: Gorilla Trekking (78% of wildlife tourists)
Seasonal Distribution
  • Jun-Aug (Dry Season) 35.2%
  • Dec-Feb (Dry Season) 28.9%
  • Mar-May (Wet Season) 18.7%
  • Sep-Nov (Wet Season) 17.2%
Peak Month: July (12.8% of annual visitors)

Economic Impact Analysis

Tourism Revenue Breakdown
Revenue by Sector
  • Accommodation $384M (30%)
  • Transportation $320M (25%)
  • Activities & Tours $256M (20%)
  • Food & Beverage $192M (15%)
  • Shopping & Souvenirs $128M (10%)
Average Spending per Visitor
$934
Per visitor total spend
  • Daily Spending $110
  • Accommodation/Day $45
  • Activities/Day $35
  • Food/Day $20
  • Other/Day $10
Employment Impact
800,000
Total Jobs Supported
Job Distribution
  • Direct Tourism 320,000
  • Indirect Support 280,000
  • Induced Effects 200,000
Employment Rate: 584 jobs per 1,000 visitors

Growth Trends & Projections

5-Year Growth Trend
Year Visitors Revenue Growth
2020 435,000 $412M -65.2%
2021 678,000 $634M +55.9%
2022 945,000 $876M +39.4%
2023 1,218,000 $1.11B +28.9%
2024 1,370,000 $1.28B +12.5%
2025-2027 Projections
2025
1.52M visitors
+11% growth
2026
1.68M visitors
+10.5% growth
2027
1.85M visitors
+10% growth
Growth Drivers
  • Infrastructure development (new airports, roads)
  • Increased marketing in key source markets
  • Expanded gorilla trekking capacity
  • New tourism products and experiences
  • Improved visa processing efficiency

Be Part of Uganda's Tourism Success Story

Join the 1.37 million international visitors who discovered Uganda's incredible wildlife, stunning landscapes, and warm hospitality in 2024. Start your Uganda adventure today!

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Planning Your Visit? Our tourism analysis shows that June-August and December-February are the most popular months for visiting Uganda, with gorilla trekking being the top activity for 78% of wildlife tourists.