Visitor Analytics Dashboard

Comprehensive analysis of Uganda's visitor patterns, demographics, and trends. Real-time insights into tourism performance and market dynamics.

1.67M

Total Visitors 2024

18.5%

Growth Rate

142

Source Countries

8.2

Average Stay (Days)

Visitor Analytics Dashboard

Real-time Visitor Dashboard

Today's Arrivals

1,247

+12.3% vs yesterday
This Month

38,542

+18.7% vs last month
Peak Season

Jun-Aug

32.8% of annual visitors
Avg. Stay

8.2 days

+0.8 days vs 2023

Visitor Arrivals Trend Analysis

Monthly Visitor Arrivals (2023-2024)

Uganda's visitor arrivals have shown consistent growth throughout 2024, with particularly strong performance during the peak tourism seasons. The data reveals clear seasonal patterns and recovery trends.

Peak Month
August 2024 198,000 visitors
Highest Growth
July 2024 +19.4% YoY
Visitor Arrivals Trend
Monthly Performance Comparison
Month 2023 Arrivals 2024 Arrivals Growth Rate Market Share
January 95,000 115,000 +21.1% 6.9%
February 102,000 125,000 +22.5% 7.5%
March 125,000 148,000 +18.4% 8.9%
April 118,000 142,000 +20.3% 8.5%
May 108,000 130,000 +20.4% 7.8%
June 135,000 162,000 +20.0% 9.7%

Source Countries Analysis

Top Source Markets 2024

Uganda attracts visitors from diverse global markets, with East African countries leading due to regional integration and the East Africa Tourist Visa. European and North American markets show strong growth potential.

🇰🇪
Kenya
East Africa
285,000
+15.2%
🇷🇼
Rwanda
East Africa
195,000
+22.8%
🇹🇿
Tanzania
East Africa
165,000
+18.5%
🇬🇧
United Kingdom
Europe
125,000
+8.3%
Visitor Source Countries
Regional Market Distribution

52.8%

East Africa

22.5%

Europe

12.8%

North America

11.9%

Other Regions

Purpose of Visit Analysis

Visitor Motivation and Travel Patterns

Understanding why visitors come to Uganda helps in developing targeted marketing strategies and improving service delivery. Leisure tourism dominates, followed by business travel and visiting friends and relatives (VFR).

Leisure/Tourism
Wildlife, culture, adventure
45.2%
754,000 visitors
Business
Meetings, conferences, trade
22.8%
381,000 visitors
VFR (Visiting Friends/Relatives)
Personal visits, family
15.6%
260,000 visitors
Conference/Events
MICE tourism
8.9%
149,000 visitors
Transit
Connecting flights
4.2%
70,000 visitors
Other
Education, medical, etc.
3.3%
55,000 visitors
Visitor Purpose Breakdown

Seasonal Visitor Patterns

Seasonal Distribution Analysis

Uganda's tourism shows distinct seasonal patterns influenced by weather conditions, wildlife viewing opportunities, and international holiday periods. Understanding these patterns helps in capacity planning and marketing strategies.

Key Seasonal Insights
  • Peak Season (Jun-Aug): 32.8% of annual visitors
  • High Season (Dec-Feb): 28.5% of annual visitors
  • Shoulder Season (Mar-May): 22.3% of annual visitors
  • Low Season (Sep-Nov): 16.4% of annual visitors
Seasonal Visitor Distribution
Factors Influencing Seasonal Patterns
Weather Conditions

Dry seasons (Dec-Feb, Jun-Aug) are preferred for wildlife viewing and outdoor activities.

Wildlife Viewing

Gorilla trekking and safari activities are optimal during dry seasons with better accessibility.

International Holidays

European and North American holiday periods drive peak season demand.

Pricing Strategies

Dynamic pricing during peak seasons helps manage demand and maximize revenue.

Visitor Demographics Profile

Demographic Characteristics

Uganda attracts a diverse visitor profile with varying demographics across different market segments. Understanding these characteristics helps in product development and targeted marketing.

Age Distribution
25-34 years 28.5%
35-44 years 24.2%
45-54 years 22.8%
Other ages 24.5%
Gender Distribution
Male 52.3%
Female 47.7%
Travel Group Size
Solo travelers 18.5%
Couples 35.2%
Small groups (3-5) 28.8%
Large groups (6+) 17.5%
Income Level
High income 42.8%
Middle income 38.5%
Budget travelers 18.7%
Visitor Demographics

Market Insights and Trends

Growth Trends
  • • Digital nomad segment growing 45% annually
  • • Adventure tourism up 32% in 2024
  • • Sustainable tourism interest increased 28%
  • • Repeat visitors grew by 22%
Emerging Opportunities
  • • Wellness and eco-tourism segments
  • • Extended stay programs
  • • Cultural immersion experiences
  • • Multi-country East Africa packages

Join Uganda's Growing Tourism Success Story

Be part of the 1.67 million visitors who chose Uganda in 2024. Apply for your eVisa and experience the Pearl of Africa.